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Introduction: Why Online Platforms Are a Game-Changer The world we live in is more connected than ever before, thanks to the internet. From shopping and learning to working and socializing, almost every aspect of life has shifted to the digital space. And at the heart of this transformation are online platforms—like Google, Instagram, and YouTube—that […]

1. Introduction: The Shift from Traditional Ads to Influencer Marketing Gone are the days when marketing was confined to flashy billboards, prime-time TV spots, and glossy magazine pages. Today, marketing has taken a transformative turn, moving to where the audience truly is — online. Enter the age of influencer marketing: a strategy that’s not just

1. Introduction: Why Digital Marketing Skills Are Essential Today In today’s fast-paced digital world, where people spend hours scrolling through their social media feeds, engaging with video content, and searching for products online, the influence of the internet is more significant than ever. Businesses have recognized this shift, and with it, the undeniable power of